Acclaim Entertainment wants to pay the speeding tickets of British drivers. As part of the release of its PlayStation 2 game Burnout 2: Point of Impact, Acclaim will pay the ticket for any driver caught by a speed camera on October 11th.
The British Department of Transportation believes that Acclaim is "encouraging people to speed and to break the law." Shaun White, a spokesperson for Acclaim, stated that Acclaim was not really encouraging drivers to speed, but just wanted to "ease the financial pain a bit."
Acclaim had another controversial British promotion in August as part of its release of Turok: Evolution. Five applicants were asked to change their name to Turok. In a related promotion, a U.S. couple was also asked to name its baby "Turok" legally for one year.
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